Heroes Bonus

All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country, please enjoy the 'Heroes Bonus' of $1000 off (tax inclusive) on eligible new 2019, 2020 and 2021 Chevrolet, Buick, GMC or Cadillac. The following individuals are eligible:

• Canadian Forces Personnel: Active service personnel, current reservists, veterans and their respective spouses (including surviving)
• First Responders: Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers and their respective spouses
• Professional Healthcare Workers: Active Nurses, Doctors and Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes

Plus, this great new offer can be combined with our other retail discounts and partner programs that really add up to savings!

PROGRAM DETAILS

To participate, simply bring proof of the following with you to the dealership:

• Canadian Forces personnel; either a current or past Canadian Forces membership.
• First Responders; an employment/government-issued ID.
• Professional Healthcare Workers; Valid proof of current employment (i.e., recent pay stub, ID badge, etc.) and license where applicable to the dealership to verify eligibility.

With so many eligible vehicles to choose from, you have an exciting decision to make. Please contact us for further details.

FREQUENTLY ASKED QUESTIONS

Who is eligible for the Heroes bonus?

Canadian Forces personnel who qualify for this program include:

• Active members
• Reserves
• Veterans
• Spouses* of any of the above including surviving spouses

First Responders personnel who qualify for this program include active:

• Firefighters
• Police
• EMT/paramedics
• 911 dispatchers
• Spouses* of any of the above

Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing/retirement home, including:

• Nurses
• Doctors
• Professional Healthcare Workers

Which vehicles are eligible?

See dealer for vehicle eligibility on new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.

How do I participate in the Heroes bonus?

Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government-issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to your local Chevrolet, Buick, GMC or Cadillac dealership.

How many vehicles am I eligible to purchase, finance and/or lease?

There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.

Can I share my Heroes bonus?

Yes, you can share your bonus with your spouse.

Can I combine the Heroes Bonus with current retail incentives and other offers?

Yes, in most cases. Ask your local Dealership for details.

Can I order a vehicle through this program, rather than choosing one from my dealer's inventory?

Yes, absolutely!

Can I use a trade-in with the Heroes bonus?

Yes. Your dealership will be able to provide more information on trade-ins.